Market Entry Studies
Conmark helps European technology companies to enter into the United States
market with minimum risk and maximum results. A successful entrance into the
world’s largest market will shorten time to profitability, increase revenue,
improve earnings per share, and gain market share rapidly. Conversely, a poorly
planned entry will burn precious resources – cash, management attention,
and time – without any return.
Furthermore, a failed market entry will stall your company’s worldwide
momentum, and lower shareholder confidence in your management team.
U.S. Entry Assessment
To insure the highest reward with the lowest risk, Conmark employs a proven
and comprehensive methodology, the U.S. Entry Assessment, to answer these
critical questions:
The U.S. Entry Assessment analyzes a European company’s current capabilities
with respect to a potential U.S. presence:
The Assessment has six analysis components: analysis of the potential U.S.
market, your product offerings, your marketing capability, your sales capacity,
your ability to install your solutions, and your ability to support customers.
After a detailed examination of each component, we produce a scorecard of
your organization’s current state versus what is required for a successful
market entry. Next, we evaluate the requirements for U.S. infrastructure and
personnel. Finally, we consolidate all the information into a financial projection
of expected results.
Equipped with this complete and accurate picture, you can make informed decisions.
By enabling you to deploy the scarce resources of time, money, talent, and
management resources to their best use, the Assessment will minimize your
risk of failure. In addition, this methodology allows you to proceed with
an entry into the U.S. market with confidence, because you will have already
completed the important planning tasks.
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